Bill Borden

The rules of marketing has changed for all businesses including chiropractors. Not only have marketing strategies changed, but they continue to change every year.  What I am doing today, is positioning  chiropractors to  be successful in the future, rather than on strategies that worked good in the past.

How can someone predict what the future of marketing for chiropractors will be? We can do it by studying current consumer habits and marketing tools we have available today.

Internet companies will continue to create new marketing systems to overcome today’s limitations. When we understand what consumers want, we can predict what will happen tomorrow.  In this way, I’ve been able to help doctors stay ahead of their competition.

A good marketing system is more important than ever before because internet marketing constantly changes. What I look to do is implement strategies that will continue to work well in the future, rather than on strategies that could be obsolete in a few years.  When you spend your advertising dollars wisely, you save  money and your revenue increases every year.

Word Of Mouth Advertising Is Back!

The good news is that word of mouth advertising is back. It’s called ‘the internet’. Consumers are using it to recommend good chiropractors to their friends. Internet marketing is cheaper than traditional forms of advertising and you can easily target patients needing your service.

That’s the good news.

If you’re a chiropractor who delivers results and your patients love you, word of mouth advertising will work in your favor, IF you position yourself correctly online! Forget about yellow pages.  Customers today are searching for you online.

If you’re not showing up on the first page of a Google search,  you’re at a big disadvantage. 90% of consumers will do business with chiropractors on page one. Only 10% will do business with chiropractors on page two.

Here’s the bad news.

If you provide average service, patients will seek out better  chiropractors and leave you scratching your head as to what happened.

Here’s what can happen if you’re not marketing online and monitoring what your patients are saying about you.

Consumers today have the power to bring huge corporations to their knees by leaving bad product and service reviews all over the internet.  The same thing will happen to any business, including chiropractic.

Just one or two bad patient experiences can affect your bottom line. Successful chiropractors are using this ‘bad news’ to their advantage.  I’ll show you how.

Paid Marketing Vs Free Marketing.

If you want your phone to ring and pick up new patients, you need to be on the front page of Google when people do a search for chiropractors in your zip code or city.

There are two ways to do it. Pay Google to be first using ‘keywords’. Or optimize your website and get on the front page for free.

Since 75% of all consumers ignore ads, website optimization is preferable.  A good marketing plan should include optimization of your website. However if you want patients immediately, a good keyword strategy will do the trick until your website begins appearing on the front page.

Good Marketing Strategies for Chiropractors.

Today’s marketing strategies for chiropractors will include what works online today.  We also look at where we’re going from here. Here are the basics.

• Implement effective strategies for new patients to find you
• Give patients good reasons to use you rather than the chiropractor next door
• Give patients more than they expect
• Reward patients for recommending you online
• Handle complaints immediately

Negative reviews and comments about your business can stay online for years. That’s why it’s so  important to monitor what patients are saying about you online.   If you find negative comments about your business online, there are things you can do.  Contact  me for a free consultation.